The next big thing will be music, with artists looking for more opportunities to make their music videos.
Music producers will also be pushing to get more people to listen to their music in an increasingly social world.
A report from Soundstage Music Research found that music consumption was up 7.5 per cent last year.
“More than ever, music is a form of communication, with the Internet increasingly leading to the emergence of digital music,” the report said.
“While it may not be the last thing we do on a daily basis, it will certainly be a key part of our digital future.”
Music will become more connected to everything, from smartphones to home appliances.
This will allow artists to be more visible and to promote themselves through social media.
It will also help artists who are struggling to find audience and fans, but can’t afford the premium rates of music streaming services.
“As artists increasingly rely on streaming platforms to reach their audience, they need to find ways to expand their reach without becoming too reliant on the traditional media,” the research said.
But this is an evolving industry, with new players such as Spotify, Pandora and Spotify Premium launching this year.
The report also found that online music is being sold through mobile apps, while the popularity of physical music sales is growing.
But many artists still rely on traditional record labels and retailers for distribution.
Music will continue to be a way to sell records, but the way it is marketed will change, the report found.
“Online platforms will be the dominant way of getting music out there and we are going to see artists, record labels, and retailers increasingly rely more on online platforms,” it said.